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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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1.4 - Marketing Plan Overview and Outline

1.4 - Marketing Plan Overview and Outline

Q Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice. After completing the module readings, develop an outline for your marketing plan. As a resource, consult your textbook for the basic contents of a marketing plan as listed in Table 2.2 | Contents of a Marketing Plan. Next, scan the marketplace and identify a product or service that you feel would benefit from a marketing plan. Lastly, develop draft content for the Objectives section of your plan. Keep in mind that you will be building on the draft plan throughout the term. Module 1 Deliverables 1. Develop a Marketing Plan Outline 2. Research a product or service and create a draft of the marketing objectives and key issues Submit your marketing plan Outline and the draft of the Objectives section for instructor feedback. This is a non-graded, required activity. Your final plan will be submitted and graded in Module 9 and is worth 30% of your final grade. Be sure to review all of the sections for complete assignment details! Submission Save your document using a naming convention that includes your first and last name and the activity number or description. Do not add punctuation or special characters to the file name. Submit your completed assignment to your instructor in this activity. This activity supports Module Objectives 3 & 4 and Learning Outcome 2.

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